Media Campaign Planning

159

وصف المنتج

كود الحقيبة: ELP93312025


About the program:

This program is about Media Campaign Planning

It will be presented through the following topics:

The first topic: strategic marketing

The second topic: strategic marketing and a marketing strategy

The third topic: competitive environment analysis


Program Goals:

The trainee will know what is strategic marketing?

The trainee will deduce the benefits of strategic marketing

The trainee will explore the difference between strategic marketing and marketing strategy

The trainee will understand what is the difference between marketing and strategic marketing?

The trainee will know what are the five steps of the strategic marketing process?

The trainee will discuss what is competitive environment analysis


Program Axes:

First Unit: strategic marketing

What is strategic marketing?

Benefits of strategic marketing

second Unit: strategic marketing and a marketing strategy

Difference between strategic marketing and a marketing strategy

What Is the Distinction Between Marketing and Strategic Marketing?

third Unit: competitive environment analysis

What Are the Five Steps of the Strategic Marketing Process?

What is competitive environment analysis


The Target Audience of the Program:

Marketers

Managers

business owners

Duration:

12 training hours

Days:

3 days .


Contents of the training packages:

Flyer 1

PowerPoint Presentation 88

ID Guide 4

Activities Guide 6

Mind Maps 1

Coach’s Guide 69

Trainee's Guide 60

Images 10

Videos 6

References 3

Trainee data form 3

Contents of the training packages 12


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