Strategic Communications

كود الحقيبة: ELP9715025

Days:

1days.

Duration:

5 training hours

The Target Audience of the Program:

• Communication and PR professionals

• Marketing and branding specialists

• Corporate strategy teams

• Organizational leaders and managers

• Government and NGO communication officers

• Anyone involved in shaping public perception, brand image, or internal communication strategies

About the program:

This program is about Strategic Communications

It will be presented through the following topics:

The Unit: Strategic Communications

Program Goals:

By the end of this unit, participants will be able to:

1. Define strategic communication and distinguish it from general communication practices.

2. Understand the core purpose of strategic communication in aligning messaging with organizational goals.

3. Trace the evolution of strategic communication across traditional and modern contexts.

4. Explore the impact of digital tools and platforms on strategic communication efforts.

5. Analyze current trends and challenges in strategic communication, including audience fragmentation, media convergence, and real-time engagement.

6. Develop strategic communication plans that are data-driven, audience-focused, and adaptable to the digital era.

Program Axes:

The Unit1: Strategic Communications

What is strategic communication?

What is the purpose of strategic communication?

How has strategic communications evolved?

Strategic communication in the digital era

How strategic communication is changing today

Contents of the training packages:

PowerPoint Presentation 28

Coach’s Guide 31

Trainee's Guide 26

Activities Guide 2

ID Guide 3

References 3

Trainee data form 4

Videos 2

Images 10

Mind Maps 1

Flyer 1

Contents of the training packages 12

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