Market Analysis

packages Code: ELP18210024

The Market Analysis training package is designed to equip administrators, marketers, and company owners with the knowledge and skills needed to understand market conditions, evaluate business opportunities, and make informed strategic decisions. The program explores the key components of market analysis, its benefits and potential drawbacks, and the differences between market analysis, conjoint analysis, and sentiment analysis. Participants will also learn practical steps for conducting an effective market analysis and applying analytical insights to understand customer needs, identify market trends, assess competition, and support business growth.

Duration of Market Analysis

• Duration: 10 training hours.
• Days: 2 days.

Target Audience

• Administrators.
• Marketers.
• Owners of Companies.

Program Objectives

By the end of this program, participants will be able to:

• Understand the fundamental concepts and principles of market analysis.
• Identify the essential components involved in conducting a comprehensive market analysis.
• Analyze market conditions and recognize relevant business opportunities.
• Understand the benefits and potential drawbacks of conducting market analysis.
• Distinguish between market analysis, conjoint analysis, and sentiment analysis.
• Apply appropriate methods and techniques to conduct market analysis.
• Interpret market information to better understand customer preferences and market trends.
• Use market analysis findings to support strategic planning and business decision-making.

Program Topics

First Unit: Market Analysis

• What Does a Market Analysis Include?
• What Are the Benefits of Running a Marketing Analysis?
• What Are the Drawbacks of Running a Marketing Analysis?
• Market Analysis vs. Conjoint Analysis vs. Sentiment Analysis.

Second Unit: How to Conduct a Market Analysis

• How to Conduct a Market Analysis.
• Making Market Analysis Easy.

Training Package Contents

• PowerPoint Presentation: 54.
• Coach’s Guide: 46.
• Trainee’s Guide: 37.
• Activities Guide: 4.
• ID Guide: 4.
• References: 3.
• Trainee Data Form: 4.
• Videos: 4.
• Images: 10.
• Mind Maps: 1.
• Flyer: 1.
• Contents of the Training Packages: 12.