Digital Marketing for Public Relations

كود الحقيبة: ELP8815025

Days:

1days.

Duration:

5 training hours

The Target Audience of the Program:

• Public Relations professionals

• Marketing and communications specialists

• Social media managers

• Entrepreneurs and business owners seeking to leverage digital platforms for PR

• Anyone interested in integrating digital marketing strategies with public relations efforts

About the program:

This program is about Ethics and Leadership

It will be presented through the following topics:

The Unit: Digital Marketing for Public Relations

Program Goals:

By the end of this unit, participants will be able to:

1. Understand the role of digital marketing in modern public relations practices.

2. Identify key digital tools and channels that enhance PR campaigns.

3. Apply best practices for managing digital PR, including content creation, influencer engagement, and online reputation management.

4. Develop integrated strategies that align digital marketing efforts with PR goals.

5. Measure and analyze the effectiveness of digital PR initiatives using appropriate metrics and analytics tools.

Program Axes:

The Unit: Digital Marketing for Public Relations

 Digital Marketing for Public Relations

 How Digital Marketing Enhances PR Efforts

 Best Practices for Successful Digital PR

Contents of the training packages:

PowerPoint Presentation 21

Coach’s Guide 24

Trainee's Guide 22

Activities Guide 2

ID Guide 3

References 3

Trainee data form 4

Videos 2

Images 10

Mind Maps 1

Flyer 1

Contents of the training packages 12

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