Media Relations

كود الحقيبة: ELP9415025

Days:

1days.

Duration:

5 training hours

The Target Audience of the Program:

• Public Relations and communication professionals

• Media and press officers

• Corporate spokespersons

• Marketing and brand managers

• Executives and leaders who interact with the media

• Anyone responsible for managing an organization's public image or media outreach

About the program:

This program is about Ethics and Leadership

It will be presented through the following topics:

The Unit1: ethical leadership

The Unit2: How are ethical leadership skills developed?

Program Goals:

By the end of this unit, participants will be able to:

1. Define media relations and understand its role in public communication and brand management.

2. Identify the key components of effective media relations, including media lists, press releases, and relationship building.

3. Develop strong, professional relationships with journalists and media outlets.

4. Craft compelling messages and newsworthy content tailored for media coverage.

5. Respond to media inquiries and manage interviews with confidence and clarity.

6. Handle crisis communication and maintain media trust during challenging situations.

Program Axes:

The Unit1: Media Relations

What is Media Relations?

Key Components of Media Relations

Contents of the training packages:

PowerPoint Presentation

Coach’s Guide

Trainee's Guide

Activities Guide 2

ID Guide 3

References 3

Trainee data form 4

Videos 2

Images 10

Mind Maps 1

Flyer 1

Contents of the training packages 12

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